Seasonal Campaigns
From crafting copy and consumer messaging to concepting aesthetics and storytelling for campaign photography, video, and digital assets, I am involved in guiding and creating a seasonal campaign from the day the creative brief is delivered until the season is launched.
Pre-Fall 2021:
NEW, NOW & NEXT
This concept is all about what’s new, now, and next. Our customers are excited about warmer temps and the opportunity to (hopefully!) begin to meet in social settings again. They’re looking for fresh options that reflect this renewed sense of optimism and that let them express their personal style.
Our Pre-Fall campaign launched in two waves throughout the season to continue to showcase our current offerings and begin to showcase our new, incoming styles for Fall.
This came to life across the below channels:
Digital magazine: Wave 1: New & Now | Wave 2: New & Next
Targeted email content blocks
Paid and Organic social assets
Sales Associate Assets
Online site support (graphic headers, silo banners, promo tiles)
Paid Social Videos
Resort 2022:
NEW, NOW & NEXT
This Resort season, we will meet them where they are right now in this moment that’s defined by a sense of reawakening and help lead them forward with our curation of new arrivals that they can anticipate confidently showing off next.
This is more than just a new season. A year spent in introspection taught our customers to treasure each day and the ones that came before it, but now there’s a new opportunity to start fresh and feel reinvigorated about what tomorrow has to offer.
This will also come to life across the below channels:
Digital magazine Wave 1: New & Now | Wave 2: New & Next
Targeted email content blocks
Paid and Organic social assets
Sales Associate Assets
Online site support (graphic headers, silo banners, promo tiles)
Paid Social Videos
Spring 2022: ESG
FASHIONED FOR CHANGE
As the fashion industry continues its collective journey to minimize its impact on our planet, want to show our customers and the world that Neiman’s is committed to doing our part by supporting eco-friendly luxury brands and services so you can shop in a way that aligns with our customer’s values. We created a campaign promoting a diverse assortment of clothing, shoes, accessories, beauty products, and more that use natural and recycled materials and responsible, transparent manufacturing processes.
Targeted email content blocks
Paid and Organic social assets
Sales Associate Assets
Online site support (graphic headers, silo banners, promo tiles)
Paid Social Videos
Pre-Fall 2022:
NEW, NOW & NEXT - NEED
The objects on your screen are closer than they appear. If you see it and you like it, consider it already yours. There's no better moment than this one to update your wardrobe and take your styling potential to the next level. The pieces you need from all your favorite names have arrived.
What's new, what's now and what's next are already waiting for you at Neiman Marcus. to start fresh and feel reinvigorated about what tomorrow has to offer.
This will also come to life across the below channels:
Digital magazine
Targeted email content blocks
Paid and Organic social assets
Sales Associate Assets
Online site support (graphic headers, silo banners, promo tiles)
Paid Social Videos
Summer 2022
Camp Neiman’s
Step into a world where summer camp meets luxury fashion. Neiman Marcus Summer 2022 reimagines the nostalgia of summer camp with a glamorous twist. Oversized Jenga games, croquet matches, and hula-hooping contests set the scene for a playful yet sophisticated summer. Over 200 brands including Missoni, Zegna, and Jacquemus showcase their summer collections. The campaign invites you to embrace the carefree spirit of summer, reconnect with nature, and enjoy fashion in every moment.
Targeted email content blocks
Paid and Organic social assets
Sales Associate Assets
Online site support (graphic headers, silo banners, promo tiles)
Summer 2022:
Camp Neiman’s Influencer Event
A pivotal component of the campaign was the Camp Neiman’s influencer retreat held at Inness, a boutique resort in upstate New York. This three-day event brought together editors and influencers to experience the campaign's essence through curated activities and brand interactions. Highlights included:
Brand Collaborations: Participants engaged with brands like Missoni, Zegna, Studio 189, and Blue Sky Inn, experiencing their products firsthand.
Curated Experiences: Activities ranged from wellness sessions to fireside gatherings, all designed to immerse attendees in the campaign's themeplatform for Neiman Marcus.
Luxury Summer Camp 2022 – (YouTube)
My contribution to the campaign/event:
Organic social assets
Influencer assets + collateral materials: notebooks, tote bags, menus, event schedules
Online site support (graphic headers, silo banners, promo tiles)
Press: